MDR STUDIOS

For a fashion brand we designed and wrote a custom Shopify theme with an editorial look, and brought order to a catalogue that had grown over time. The shop launched at a set time without leaving a single broken link.

What we built

• An editorial theme. White, black and a single solid grey, thin borders around the photos and light capitalised headings with one word in italics: a style chosen with the client and applied to every section.
• A dedicated typeface. The MDR typeface is prepared for the brand in two fixed weights that are light to load. The type scale was measured element by element.
• The Editorial Grid gallery. On desktop the garment photos read like a magazine page. On mobile they still scroll.
• Guided selection in the theme’s style. The purchase flow follows the editorial look too: one step for colour with the photos, one for size and a summary before the basket. Sold-out combinations are already marked, and on mobile the process fills the whole screen.
• A catalogue in order. From the many collections built up over time to a curated selection by season and category. Every page removed leads, through a permanent redirect, to the closest one: old links and Google results don’t end up on an empty page.
• A single size filter. Sizes written in different ways across the products are brought together in one filter.
• Tools for shoppers. Wishlist and back-in-stock alerts with our partner eShoopy’s apps, a size guide only on garments that have one, reviews, an instalment payment panel and a guided returns page.
• A launch with the shop closed. On launch day the shop stayed closed for a few hours behind the eShoopy Gate curtain and reopened at the set time with the new theme already live.

What we add

In reorganising the catalogue, every collection we removed leads, through a permanent redirect, to the closest page: anyone arriving from an old link or a Google result lands on a live page.

When it makes sense. If your shop sells but doesn’t feel like you, you can change the theme and put the catalogue in order, starting from what’s already there.