01
The theme
We design the theme for you: identity, structure and features grow out of your work, on WordPress and Shopify alike.
Custom-built
Your site's code? We write it ourselves.
We write the theme and the features you actually need ourselves, around your rules. No ready-made themes, no plugins piled one on top of another: when a new piece is needed, we build it for you.
Two ways to build
A hundred plugins or a single piece.
From the outside, two websites can look the same. The difference lies underneath: it shows when the site has to grow or change.
The usual way
A ready-made theme and a plugin for every feature.
Each one brings its own settings, its own updates and code you don't need. When two plugins don't get along, the problem shows up on your site.
Our way
Functionality written for your site.
Every feature does what you need, by your rules. Fewer third-party pieces to keep in step, and one team that knows all of the code.
What we mean
Custom-built, as we mean it.
It is not a figure of speech. We only put it on a project's label if there is code of ours inside, in at least one of these three forms.
02
The plugins that run it
The features that make the shop or portal work: BeezWoo Pro for WooCommerce, BeezWoo Tickets for ticketing and plugins written for a single client.
03
The system behind the pages
Admin dashboards, links to business software, members' areas and AI assistants: the work visitors never see but that keeps everything running.
Where it shows
Our code, real projects.
Every project labelled ‘custom-built’ has code we wrote inside it. Here are some of the things under the surface of six of them.
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WooCommerce, custom-built
DJM Shop
What we built: Logo, identity and BeezWoo Pro: the shop window updates itself, garments are watched on video like a feed and the checkout copes with shoppers arriving from Instagram.
Read the case study
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WordPress and WooCommerce, custom-built
Museo Cappella Pignatelli
What we built: Logo, identity, editorial theme and BeezWoo Tickets: time slots with capacity limits, signed QR codes, an entry gate that works offline and a till on a tablet.
Read the case study
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WordPress and WooCommerce, custom-built
SICMF 2025 Congress
What we built: The abstract system, from submission to the session room: a programme that builds itself, faculty invitations and a personal area for every participant.
Read the case study
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Shopify, custom-built
Loving This Dress
What we built: A theme designed twice, for phone and for desktop. In the move from WooCommerce, every gift card came across with its own code and balance.
Read the case study
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WooCommerce, custom-built
Natalia Celiento
What we built: The shop follows the business software on its own: every five minutes it shows what is in stock and hides what has sold out. Plus minimum quantities and a mobile bar.
Read the case study
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WordPress, custom-built
LIV Eventi
What we built: A theme built from scratch: the venue shifts its light from day to evening, and visitors collect spaces and moods that arrive already filled in on the form.
Read the case study
Just enough
When it isn't needed, we tell you.
Not everything needs writing from scratch: we put our own code where it makes the difference.
A good base is enough
A website that presents your business.
A few pages, content that rarely changes, no special rules: we take good care of it and write no code it doesn't need.
This needs our own code
A website that works for you.
- Catalogue, variants and configurators
- Bookings, tickets and capacity
- Links to business software and stock
- Rules that apply only to your business
- Members' areas and admin dashboards
How we work
From idea to code in four steps.
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Understand the brief
We start from the work: who uses the site, what needs to happen and which rules apply only to you.
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Decide what to write
For each feature we choose whether to write it or use an established component. The proposal sets out the choice and the reason.
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Build and test
We write the code and test it on a copy of the site before it goes live.
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Keep it up to date
WordPress, WooCommerce and Shopify change. With website care, the code written for you keeps pace with the updates. Website care
Frequently asked questions
The questions we are asked most often.
Does custom-built mean starting everything from scratch?
No. When it makes sense, we start from an established base and write what makes the site work ourselves. We write the theme from scratch when the identity and structure call for it.
Does it cost more?
It depends on what the site has to do. Writing a feature can cost more than installing a plugin, but then you have fewer third-party pieces to update and keep in step. The proposal tells you what we write and what we don't.
Do you use other people's plugins too?
Yes, when they are the right choice: payments, shipping, invoicing. We pick a few established ones and write the rest.
Who keeps the code written for me up to date?
We do, if you trust us with your website care: checks, updates and testing after every change to WordPress, WooCommerce or Shopify.
Can it be done on Shopify too?
Yes. On Shopify we design each shop's theme, and with our partner eShoopy we develop apps published on the Shopify App Store.
Can I start from the site I have?
Yes, that is often where we start. We look at what is there, what is worth keeping and where a purpose-written piece would do the job better.
Tell us what your website needs to do.
Tell us how you work, what you use today and where your site slows you down.
Or email us at [email protected]
Tools, not shop windows
On a computer?
Scan the code with your phone and message us on WhatsApp.