Museo Cappella Pignatelli

A historic chapel in the centre of Naples that becomes a museum needs three things at once: a recognisable identity, a website that presents the works like an art publication, and an orderly way to sell limited-capacity admissions. We did all three: logo, website and ticketing.

What we built

• Logo and visual identity. A mark in horizontal, vertical and square versions, light and dark, with a palette of ink, paper and purple that carries through to the website, tickets, emails and social media.
• An editorial website. The chapel, the works, the history, the neighbourhood and its mysteries, the visit and the events: pages laid out like an art publication.
• The BeezWoo Tickets ticketing system. Time slots generated from a calendar, capacity checked at every purchase to prevent overselling, full and reduced prices, €0 admissions with booking, named tickets where needed, confirmation emails and reminders.
• One QR code for the whole booking. The code in the email opens the entire booking: at the gate, staff can let everyone in with one tap or only some of the party. In the PDF each ticket has its own signed QR code. A family or group ticket covers several people and records who has gone in and who has come out.
• An entry gate that works even offline. The check-in web app downloads the day’s tickets in advance, scans even without a connection and syncs when the network comes back. If the same ticket is scanned on two devices, the operator sees a warning.
• Box office sales on a tablet. A second web app for the box office sells admissions and events on site. Complimentary tickets, partner rates and other rates reserved for the operator don’t appear online.
• An exhibition layout project. Annotated floor plans, scale elevations and a presentation to decide where to place each work. To visualise the rooms we used AI-generated renders based on real photos of the spaces.
• Thirty posts for social media. A series of posts with photos and copy in narrative order: from the chapel’s medieval origins to the invitation to visit.

What we add

We wanted an entry gate that works even without a connection: the web app downloads the day’s tickets in advance and check-in carries on if the connection drops. The system is also designed for other cultural venues, and the gate app carries the colours of the museum using it.

When it makes sense. If you run a museum, a foundation or a cultural venue with limited-capacity admission, booking, entry gate and box office can all live in the same system.