Marketing and communication
SEO and GEO
SEO to get you found on Google, GEO to get you into the answers from ChatGPT, Gemini and Perplexity. We work on your website and content so they count for both.
The situation
On Google, your website is only found by people already searching for your name. Competitors show up ahead of you even for products you know better than they do, and when someone asks an AI assistant for advice, your brand is nowhere to be seen.
How we do it
We check your website from a technical point of view, study what your customers search for and reorganise pages and copy accordingly. Then we write guides and articles that answer real questions, in clear sentences a search engine or an AI assistant can quote.
What you get
When Google only shows you to people who already know you
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01
Technical basics in order
Speed, page structure, structured data and indexing: all checked, and corrected wherever needed.
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02
Your customers' words
Topics come from the words people actually use when they search.
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03
Ready for AI engines
Direct answers and consistent facts make your website easier for AI assistants to understand and cite.
SEO and GEO
Two places people look for you, one piece of work.
People looking for what you offer ask Google or an AI assistant. Showing up in both takes the same foundations.
Your page among the results when someone searches for what you offer.
Your website among the sources the assistant reads and cites when it answers.
The foundations both need
- Technically sound Fast pages, indexed and well linked to each other.
- Clear answers Copy that tells customers straight away what they're after.
- Structured data Who you are and what you offer, in a format engines can read.
- Consistent facts The same details on your site, Google Business Profile and elsewhere.
How we work
From the first analysis to the content.
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The starting picture
We analyse the site with Search Console and from the inside: indexing, speed, structure. Then we put your customers' questions to AI assistants.
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Your customers' words
We study how people search for what you offer, on Google and in questions to AI. Then we decide which page should answer each search.
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A site in good order
We fix structure, speed, internal links and structured data. We also prepare the site's introduction for AI models with an llms.txt file.
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Content and measurement
We write guides and clear answers, always checked by a person. Over time we show you visits and searches and put the questions to AI again.
SEO and GEO take patience and results build over time: that's why we don't promise Google rankings or citations in AI answers. We show you where we're starting from, what we change and how visits and searches move month by month.
We write in natural, readable language, for people first and search engines second. If we use AI to speed up drafts, every text is reviewed by a person before it goes live.
Want to start with the AI side? On the Visibility in ChatGPT and AI search page you'll find a snapshot of how AI tools talk about your company today, and the work on the sources they consult beyond your website.
Who it's for
Companies, online shops and professionals who want more visits from Google without relying on advertising alone.
What we work with
Marketing and communication
More in this area.
An editorial plan, a calendar and content for your profiles, in a voice people recognise, with the numbers reviewed together every month.
02 Online advertisingCampaigns on Meta, Google and TikTok, with sales tracking set up before the first euro is spent.
03 WhatsApp marketing and customer serviceOrder updates, reminders and WhatsApp campaigns to people who have opted in, with a business number and shared chats.
Frequently asked questions
Before you ask.
How long does SEO take to show results?
There's no set timeframe: it depends on the competition, the state of your website and how much content gets produced. That's why we don't promise dates or rankings. Each month we show you how visits and searches are moving, so you can see the direction.
What is GEO?
GEO (generative engine optimisation) is the work that makes a website understandable and quotable for AI assistants such as ChatGPT, Perplexity and Gemini. It relies on direct answers, consistent facts and structured data, and it adds to traditional SEO rather than replacing it.
Do you use AI to write content?
Sometimes, to speed up research and drafts; every text is still reviewed by a person before it goes live. What matters to Google and to readers is that the content is useful and accurate.
Tell us what's holding you back.
A shop that sells less than it could, management software that doesn't talk to the website, hours lost retyping data. Tell us how things stand today: we'll reply with our first questions to understand the project.
Or email us at [email protected]
On a computer?
Scan the code with your phone and message us on WhatsApp.