NAP STUDIOS

A brand-new men’s streetwear label can’t look like a template. The shop was built from day one with its own visual language and with the tools to launch the first collection at a set time.

What we built

• An identity all its own. Black and white with a single blue accent, square line icons and NAP styles that can be switched on from the theme settings for product cards, product page, FAQ and footer. The theme is designed and written for NAP STUDIOS.
• A timed opening. Until launch time, the eShoopy Gate curtain, redesigned in the style of the shop’s holding page, showed the countdown. The basket stayed open and the lock only kicked in at checkout. Staff had a link to get in early.
• An opening video with a fallback. A full-width video, slimmed down for mobile. If the phone blocks autoplay, for example in low-power mode, an animation plays in its place.
• Complete the look, automatically. If nobody has chosen matching pieces for a garment, the product page puts them together on its own: items from other categories, in the same colour first. If it finds nothing, the section doesn’t appear.
• Guided colour and size. Shoppers start from the colour, looking at the garment’s photos, and then move on to the size. Sold-out combinations are marked before the choice: shoppers can see which sizes have gone without getting as far as the basket. On mobile the process fills the whole screen and ends with a summary.
• A New badge tied to the drop. The badge appears only on items published after the date of the latest drop and disappears by itself after thirty days.
• Designed order emails. Thirty-nine email templates redesigned in light and dark versions, with dedicated panels for bank transfer and cash on delivery. Customers paying on delivery can read the amount to hand to the courier.
• A complete product page. Size guide, wishlist and back-in-stock alerts with the eShoopy apps, the model’s height and size worn, an instalment payment panel and cash on delivery with eShoopy SecureCOD.
• A manual for the people running it. A manual built into the theme explains how to update sections and content without touching the code.

What we add

Even the eShoopy Gate curtain was redesigned in the style of the shop’s holding page. Before the launch, visitors saw the countdown inside the NAP identity and could already fill their basket: the lock only kicked in at checkout.

When it makes sense. If you’re launching a new brand, you need a shop that already has its own voice on opening day.