Alessia Demma

For Alessia Demma, a homeware and tableware shop stocking major brands, we designed the logo and identity and built the online shop. Here favours are put together piece by piece: the customer chooses every element and the site keeps them together all the way to the basket. Everything extra the shop does runs through BeezWoo Pro, the WooCommerce plugin we develop ourselves.

What we built

• Logo and visual identity. We designed the shop’s brand and its visual style, together with the website that carries them.
• A favour configurator. Step by step, the customer chooses the packaging tier, the occasion, the box and the sugared almonds, then sets the quantity and adds it to the basket. The configurator is a product from our partner eShoopy: we brought it into the shop and set it up with them, testing it all the way to the basket.
• Guided choice of variants. When an item comes in several colours, sizes or finishes, a module of our BeezWoo Pro plugin guides the choice step by step, starting from the photos. Sold-out combinations are already marked, and a summary appears before the basket. On mobile it fills the whole screen.
• A gallery for every screen. On desktop a magnifier enlarges the detail as the mouse passes over it. On mobile the magnifier is switched off because it shifted the header at every tap: the photos swipe with a finger and a tap opens the gallery full screen. It’s a module of BeezWoo Pro, our WooCommerce plugin.
• Quick purchase and clear instalments. The Buy now button opens the choice of payment method and goes straight to checkout. On the product page, a panel shows the instalment options available, with the amount of each instalment and details to expand.
• Protection from automated traffic. After a bot attack that generated random combinations of filters, we wrote rules in front of the site: pages with filters ask traffic from abroad to pass a check, while verified search engines are exempt.
• A search that understands the catalogue. A module of ours recognises singular and plural, rewards an exact phrase in the title and also draws on tags, categories and brands. A highly relevant product doesn’t sink to the bottom just because it’s sold out.
• A solid basket and payment. Two requests arriving at the same moment no longer remove an item that has just been added, and rapid clicks are queued. Anyone retrying an interrupted payment isn’t blocked by their own previous attempt.
• Automatic checks and lighter pages. Every fifteen minutes a check measures the site’s response times and verifies payments, prices and private data, with alerts to a phone and by email. It’s written inside WordPress and works even where the server doesn’t allow system processes. Uploaded photos are converted to WebP to lighten the pages opened on a phone.

What we add

We laid out the seasonal pages twice as well: on mobile the panels change order and the images adapt to a portrait format. By the same logic, the gallery magnifier stays on desktop only.

When it makes sense. If you sell customisable products, the configurator should sit inside the shop and carry every choice through to the basket. And since people now buy mostly on their phones, the gallery and home page should be designed for the thumb first.