Marketing and communication
Branding and visual identity
We give your business a clear, consistent image, from logo to colours, from typefaces to the way you present yourself on your website, on social media and in print.
The situation
Your logo was made years ago, your business cards use one blue and your website another. Every supplier interprets the brand in their own way, and someone who comes across you in three different places thinks they're looking at three different companies.
How we do it
We start from who you are and who you want to reach, then design or refresh your logo, colours and typefaces. We gather everything into practical guidelines you can hand to anyone who works with your brand, from the printer to whoever runs your social media.
What you get
When your brand looks different with every supplier
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01
A logo that holds up
It reads large and small, in colour and in black and white, on a screen and on a rubber stamp.
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02
Coordinated identity
Business cards, letterhead, email signatures, social templates and presentations in one style.
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03
Guidelines you'll use
A clear document on how to use the brand, so it stays consistent even when we're not involved.
The work begins with a listening session: your company's story, customers and competitors, and what you want people to think when they see your name. From there we propose a few different visual directions and develop one with you through to the final version.
You receive the files in the formats you need for print and digital, together with the guidelines. A brand designed alongside people who build websites is made for the screen from the start: the icon in the browser tab, the version for your social profile, colours that read well on light and dark backgrounds.
Who it's for
New businesses, companies changing their positioning and firms whose brand has grown in a haphazard way.
Marketing and communication
More in this area.
An editorial plan, a calendar and content for your profiles, in a voice people recognise, with the numbers reviewed together every month.
02 Online advertisingCampaigns on Meta, Google and TikTok, with sales tracking set up before the first euro is spent.
03 WhatsApp marketing and customer serviceOrder updates, reminders and WhatsApp campaigns to people who have opted in, with a business number and shared chats.
Frequently asked questions
Before you ask.
What does a visual identity project include?
It includes a logo, colour palette, typefaces and usage guidelines, plus the applications you need, such as business cards, letterhead, email signatures and social media templates. We define the scope together in the quote.
Can a logo be refreshed without losing recognition?
Yes, a refresh doesn't mean starting from scratch: often we keep the elements customers recognise and refine proportions, colours and legibility. We decide together how much to change, from a light touch-up to a new identity.
What formats will I receive the logo in?
You receive the logo in vector format for print and in digital formats, in colour, in black and white and in a version for dark backgrounds. The files come with guidelines explaining how to use them.
Tell us what's holding you back.
A shop that sells less than it could, management software that doesn't talk to the website, hours lost retyping data. Tell us how things stand today: we'll reply with our first questions to understand the project.
Or email us at [email protected]
Tools, not shop windows
On a computer?
Scan the code with your phone and message us on WhatsApp.